An online shop allows the company to sell the goods and services on the Internet. It can be created to support the offline business operations as a one more trading branch or be an independent project and an independent business, promoted under its own brand.
E-shop allows:
- To enhance the client audience and improve efficiency by means of a new sales channel that does not require maintenance and support costs. The cost to promote the business through electronic advertising on the Web is also much lower than the costs on advertising of a real store.
- To create a business with relatively low start-up capital. To achieve the leadership in the network is still easier than to compete in the real market with long-established companies.
- To provide a non-stop service to the customers and partners
- To get the necessary statistics of product popularity, the attendance and user behavior on the website for marketing planning. To contact with buyers to inform about the actions and proposals.
An online store can not be universal; it is always an individual decision, adapted to the requirements of a particular company. Its development is rather difficult. It implies the creation of a strong multilevel catalogue, tools for product comparison and selection, integration with a variety of databases, accounting systems of the company and the electronic payment systems (Paypal, etc.), ensuring the full user protection, the ability to export information to the other portals, etc.
